In today’s digital age, having an email address is essential. It is the primary source of communication, especially at the professional level and has far more reach than any personal calling. If you want to communicate with people of the same professional background for the first time, it is the best and most effective medium. And that is where email marketing comes into play.
You want to connect with people, but if you do not have their email addresses, how will you mail them? Email marketing is a type of digital marketing strategy. In it, promotional or informative messages are sent to a targeted audience via email. In physician email marketing, the targeted audience is physicians. These include general practitioners, pediatricians, cardiologists, neurologists, dentists, and other medical professionals trained to diagnose and treat illnesses, injuries, and other medical conditions.
Physician email marketing requires creating and providing an email database of physicians with their areas of expertise. The company providing such a service provides an extensive database of emails as per your demand. You, as a client, can use this list to send emails by yourselves or even hire them to send emails for you. You can check careprecise.com, a professional physician email marketing company as their physician email list is curated from reliable sources and is offered at affordable prices.
Physician email marketing, as a profession, comes with lots of challenges. The success of any email marketing campaign is measured by metrics such as open rates, click-through rates, and return on investment(ROI). Read on to understand how you can overcome the common challenges faced in physician email marketing.
Curation Of The Mailing List
You cannot rely on just any source while developing your database. You must use reliable sources like medical journals, societies and conferences. You can also partner with state medical boards, licensing agencies, and professional associations. Many states and medical associations maintain online directories of licensed physicians. These directories can be a good source of information on physicians.
While curating such lists, use ethical and compliant methods. Comply with relevant regulations such as obtaining consent and protecting private information. Also, keep populating your list with new verified email addresses. This way, your list grows, and you have more to offer to your clients.
Do not just create a database with email addresses. You must include many other related fields with the mail ID and use these fields to provide specific services to your clients. Your mailing list must be able to cater to any exact demand of your client. For this, you should be able to provide customized lists.
You can give a set of parameters to your clients, and they can create their own mix as per requirements. Some of the common parameters on which mail ID can be sorted include geographic location, size of practice, number of medical procedures performed, hospital affiliations, etc. Not to forget the basic parameters like postal address, contact number, fax number and primary specialty.
The quality of your list is judged by how many emails bounced and how many went through. To maintain a high deliverability rate, you must do a periodic audit of your offering. Re-validate all email addresses. Remove any inactive IDs. For this, you must have a reliable verification system. Share the last audit date with your client to make them feel confident in you and to build trust.
Avoid Bouncing Emails
No doubt some emails will bounce. Bounces may occur for several reasons, but many of them you can control. For example, a bounce due to the choice of words used in the subject line or the content of the mail. This is known as spam triggering. Spam triggers when a specific word or phrase is used in the mail. This will cause the mail to be flagged as spam or junk mail
To avoid this, you can provide an added feature of curating email content also for your clients. You can create content that is relevant and engaging and avoids spam triggers. This is a win-win situation for both you and your client. Some common words which can trigger spam are – free, act now, and click here.
Some common reasons for mail bouncing that you cannot control are server timeout, a full mailbox, or a temporary DNS issue. You must explain these in advance to the clients. For this, you can create a deliverability assurance. You can commit to your clients that at least this will be the deliverability rate.
Make Your Service Affordable
Email marketing aims to build relationships with customers, increase brand awareness, and drive sales. If you offer this service at a very high price, the clients will shy away from you. Instead, you must set competitive market prices. You can consider offering discounts to your repeat clients.
To lure your customers for a longer period, consider offering a discount on an annual subscription. Not only will this make your service more affordable, but it will also provide you with a steady stream of revenue.
You can also opt for a tiered plan system. In this system, the pricing is done as per the plan chosen. Each plan has different features to offer. This way, you can give your customers the flexibility to choose a plan that suits their requirements and budget.
Physician email marketing can include a range of different types of emails, such as newsletters, promotional emails, and welcome messages. You must be able to curate as per client requirements.
Compliance With The Rules
A major challenge in physician email marketing is regarding compliance. Every country and state has specific rules and regulations that must be met for compliance. You must ensure that all these compliance measurements are undertaken to avoid any issues later.
If you are creating email content, avoid spam triggers. Ensure that your content includes an unsubscribe link and a clear indication of who the email is from.
Email marketing is an important part of strategic digital marketing and is here to stay. Like any other business, physician email marketing also comes with its own challenges. With the measures mentioned above and hard work, you can surely succeed and create a niche for yourself.